When the 7 Great Lies Of Network Marketing was released it really got tongues wagging within the network marketing industry. Ann Sieg received a lot of criticism for identifying issues most MLMers were having but were too frightened to admit.

Sieg really touched on some problems particularly in the area of prospecting and she was right on most counts. However, I think some of the issues lay with network marketers themselves and then inability to grasp the concept of duplication and leverage.

Basically that’s what this business is about. It’s relationship marketing in it’s purest form. The misconception that one had to sponsor hundreds of people personally is rife and until you can grasp the concept that you don’t need to do this you will continually struggle to build a business.

Power Of Leverage And Duplication

The truth is, you don’t need to sponsor hundreds of people into your business. This is where the power of leverage comes in and recently, I have had the pleasure of seeing it in action with a couple of my upline members in my Fortune Hi Tech Marketing business.

One guy has more than two thousand people in his business achieved in a little over a year. How many did he sponsor personally? 7! Yes, just seven people. This guy understands leverage.

Out of those seven he identified three people who had leadership potential. So he worked with them. His philosophy is “if they haven’t got the time I have” and he doesn’t need their time just their contacts. This set the ball rolling. Instead of pursuing his own sign ups relentlessly like many network marketers do he worked with his people and their lists.

So when someone came on board in his downline they were taught to quickly identify three people who they could call in the middle of the night for help if they had a car breakdown. This proved very effective and set the wheels in motion for his business to grow quickly. Of course other factors came into play but you can get the idea here of the power of duplication and leverage.

His team did the same thing and soon his downline started to disappear from his control. Yes he worked hard for the first year but he combined keeping his eye on his goals with action and the result? MAGIC.

The other big point here and it’s also made in Sieg’s the Renegade Network Marketer is that this business is about relationship marketing so don’t be fooled into thinking you can completely dispense with having to talk to anyone. Find a few and teach them to do the same and it’s amazing how quickly the power of leverage comes into play.

Article marketing is no doubt the most sensible method for network marketers to increase the interest from others in their business. Network marketing content provides a very useful and powerful method for network marketers to not only build links to their web property, but to also increase their website traffic.

What you need to keep in mind however is that network marketing content that is submitted to an article directory should not contain a sales pitch in order to draw attention and attract interest in what you are offering. This is one of the most common and largest mistakes that a network marketer new to the online world can make.

Submiiting Content Online

A high ranking and quality article directory will probably end up declining your articles solely because they are not providing their readers with the value that they require. Value is the most important asset you can use in order to get noticed by potential prospects seeking out business opportunities.

Prospects are not looking to be bombarded with sales pitches or told how wonderful a service or product is. They don’t need to hear about how their upline will be taken care of or that they don’t need to lift a finger to build their business as it will be done for them.

This is a golden rule of the attraction marketing process. Ann Sieg promotes teaching as a powerful component of the sales process in her book the Renegade Network Marketer. Teach before selling. Never sales pitch in your articles.

How To Construct Network Marketing Content

Instead, you need to provide articles that teach and educate and which have a focus on training the reader and giving them interesting information that will leave them wanting more. Let them have some tips on article marketing or you could teach them how to harness the power of web 2 websites in order to attract prospects. You could also point them in the direction of free resources and tools that they can research and use in order to build their business.

Forget Direct Sales Pitches

Network marketing articles do not need to include content on the length of time a company has been in business or details of the compensation plan. Quality MLM articles that educate speak for themselves and have a lot of power.

That’s because they are teaching and training and this in turn leaves an impression on the reader and this means only one thing – the reader will want more information about the person who wrote the article and that is you!

Once prospects start looking at you in this light you can safely tuck away your sales pitch as they will look on you as somebody who is knowledgeable in their area and even more important, somebody who they trust and will want to join in business. That is the power of excellent MLM content.