Gensplan – Intelligent Marketing Critical to Capturing Business Leads
It sure looks like many people are making mistakes regarding the business opportunities they are getting involved with and what it takes to successfully market them.
There are countless business opportunities out there and people are pouring into them like fanatics. Some of these opportunities are with companies that have been around for a long time and are solid, proven winners. If you are one of those people that picked a superior business opportunity I am pleased for you.
But to my disappointment, there are many companies out there that are pretty wobbly deals. They pledge you instant riches – all you have to do is sign on for them, pay your monthly fees, and then you can sit back and rake in the bucks. WRONG, this is not how it works.
The fact is, there is a huge crash rate among individuals trying to start a profitable home based internet or network marketing venture. Close to 95% of the individuals that join these online business, whether they are reputable companies or one of the shady instant get rich schemes, will fail at making enough money to stay in business.
Assuming you picked a rock-solid business opportunity there is one crucial fact to consider if you want to be among the successful.
You have to understand the marketing required to make your business successful. If you don’t know how to market you will most likely not succeed.
And, you need to understand the most critical piece about marketing and that is the production of leads.
You must have leads so that you can turn those leads into sales and/or recruit them into your business. The distressing part is that most network and Internet marketers fall short in the most essential part of their marketing – lead generation. And the simple reason is usually because they do not know how to market properly. But you can easily change that and get the education you need.
To help you acquire a better awareness of the many pieces involved in lead generation, I am going to set everything out for you in a relationship chart or marketing map. (If you are reading this without the benefit of the relationship map video, you can view it on YouTube by doing a search for “Gensplan”.)
The most crucial piece of the map is at the core – the landing page. The lead capture page is crucial to your marketing and once you understand how to do all the various types of marketing they all point back to one factor – and that is your lead capture page.
No matter what kind of marketing you are doing, whether it’s Facebook, MySpace, Adwords, Forums, Blogging, etc., all of that traffic needs to be targeted to get to your lead capture pages.
To say again, all of your marketing needs to drive all of your traffic to your lead capture page.
Basically, the objective is for you to get on your way marketing using any or a mixture of traffic generation – lead generation techniques. Then your marketing hard work will point people to your lead capture page and then you can convert that lead into a buying client and/or a prospect to enter your venture.
If all you’re doing is pushing your business, and not capturing leads, you are doing your self a disfavor. You must capture the leads and build interaction with the people whose names you collect.
Now when you learn how to market correctly, you will learn how to perfect these various marketing strategies. You do NOT need to perfect them all so don’t get panic-stricken by how many types of traffic marketing there are. Some very profitable internet marketers only use 1 or 2 of these tactics, but they concentrate on them, get competent at them, and they take action with them.
You can make use of things like FaceBook or MySpace to pull traffic to your landing page. You can use article submission or blogging to establish yourself as an authority and get traffic to your landing page that route. You can also run ads on other people’s sites or use Yahoo, MSN or Google Adwords to get traffic to your leads capture page. Pick one to get going.
Your lead capture page becomes the access point into your marketing retention and follow up method, because the traffic that you capture there goes into your Autoresponder.
All the contacts go into YOUR autoresponder. This is because you need to build up a list of your own clients and prospects. This is a important point, because in the preponderance of internet business out there, all of your efforts go to building a customer list for the company, NOT you!
You need to be doing this no matter what business you are in, whether it’s TriVani, Mary Kay, Amway, etc. You need to get the traffic to your landing page so that you can catch the lead.
The autoresponder becomes your email director, your marketing follow-up system and your client retention system.
By running an autoresponder you can stay in touch with your prospects and over time they will be positive to either purchase products from you, join your business (if you are network marketing) or turn into resellers (if you are in affiliate marketing).
Use the email messages you send via your autoresponder list to help out your contacts. After all, they wouldn’t have opted in for your list if they didn’t think you had something to offer them. So don’t disillusion them. Give them free things, give them instruction, teach them, and ultimately sell them on your products or company. Give out them marketing training and show them how they can be profitable with the products you are selling or if they join your business. Under promise and Over deliver!
You can in fact earn an income from this. We’ve set ourselves up with products and services so that we can make wealth even if people don’t go in with our business. This is because we have built a file of names that we are creating relationships with.
So keep in mind, no traffic – no leads, and with no leads you can’t keep your business profitable.
If you are already operating a business, you need to set up a training program so that you can offer even more to your file of persons. If you have yet to go in with a company you need to research a company that gives you with the right kind of marketing training. A good training series should show people how to set up their squeeze pages and autoresponder and train them on which types of traffic generation will work best for them.
Keep in mind, you don’t have to use all the numerous types of marketing to acquire traffic. You can use the various methods independently. The critical thing is to use at least one of them, get skillful at it and stick with it.
So don’t waste any more time. Start doing things the right way and get the marketing training you need.
And in keeping with my giving attitude I am giving you a free of charge 60 minute educational video on how to get leads utilizing Google Adwords. This is just one of the tactics we teach and we’ll be happy to show you more. To view the complimentary generating leads for your business please click here internet marketing.
Please check out my MegaRich.org blog for more info on network marketing education
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