Understanding TheScoopAbout Online Network Marketing Today

There was a time when Online Network Marketing was a very lonely place to do business.

You did not get to interact with other workers to build friendships. And unlike a Store Front, no one walks into the door to strike up a conversation with you.

Then Social Networking sites like Facebook, MySpace, Bebo and others, took off with a bang, recruiting millions of happy campers.

It would not be long before some Online Marketers realize there was an opportunity to use social networking platforms to build business networking sites.

These business-social Networking sites gave their members a place to build Relationships while they show off their programs and opportunities by promoting to each other. It would not be long before hundreds of these sites were filled with thousands of New Members marketing to each other.

In order to make these sites “sticky” they had to enable a lot of cool stuff like glitter graphics, videos, multiple groups, and popularity contests to keep members on their sites. Some even offer to share the advertising wealth by allowing members to collect pennies on posts, visits or clicks.

This, of course, created some conflict of interests between Online Network Marketers and members who just want to meet new people and have fun.

(1) Most members were spending far too much time keeping up with social discussions and not much web marketing.

(2) Those who try to promote their opportunities to community members soon found out that most members would not welcome being promoted to, even if they have the opportunity to promote to them back.

(3) Members also soon found they had no real access to reach the thousands of people on their friends’ or extended lists for any real web site promotion.

This is a complex problem for the serious Online Marketers. Should you concentrate on “Real Web Promotion” like doing search engine traffic to get actual visitors; or the “time-consuming activities” that just put you “up front and center” on the community site leader boards?

Although some sites provide email access to all the people on their
friends’ lists or Down lines – the lists are so un-targeted with the same members on each other lists that most attempt to send email messages only result in spam complaints.

THE SIMPLY FACT IS, To Succeed On The Net:

You need free website traffic to your website and affiliate pages that want what you have to sell. And ironically, you won’t find them in these business Online Networking Clubs.

There are about five effective ways to achieve a tsunami of actual visitors to your Online
businesses:

A
Building Traffic in down line Hubs that send you viral visitors, 24/7

B
Building Down lines on traffic exchanges to get instant Page Views for your sites

C
Getting back links from writing articles or placing Text Ads in blogs and forum posts

D
Building your own Opt-in lists to mail to without members mailing you back

E
Getting Search Engine Traffic – Generic or Pay-Per-click like Google Adwords

The Author, James Maxwel, is a veteran online marketer who has been involved in all aspects
of online marketing to generate traffic on the ‘Net for the past 3 years.

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For extra power to getting free traffic – check out this free service.

Do you use the holiday time to give yourself an excuse to slacken off a little in your internet network marketing business? That’s a fair question and the reason you should think about is, when the holidays are over, will you be basically starting from scratch again picking up your promotions where you left off.

What we’re getting at here is instead of easing off in the period leading up to a major holiday this should be the time to step it up a notch. It’s like a racing car driver driving a bend, they do it aggressively. This is no different. And this is why you should be doing it.

What you sow now will pay you big time when things return to normal. When everybody else is recommencing promotions and then spending the “lag time waiting for it to bear fruit, you’ve already done the hard work and will hit the resumption period running. Can you see how powerful this can be? You haven’t missed a beat and it’s usually a time when people start looking for opportunities.

Internet Network Marketing System

A little effort now will usually pay off big time in a month or two and all it requires is some application from you. Here’s an example…a month before any major break I make sure I have articles written for directory submission. Article marketing is a big part of my promotional efforts. In many instances, you can use a submission service and drip the release of the articles over time.

Where the benefit for yours truly is these articles will have already been published by the time we enter the new year and gaining search engine traction. The key here is with that little extra effort I am still able to enjoy a few days break with my family over the festive period but content in the knowledge I have promotions out there working for me while I’m off.

The advantage I have over someone who uses it as an excuse to take an extended break just because everyone else does is I will hit 2009 running in fact, I have gained a significant edge over my competitors. Can you see how powerful this can be?

It’s one of the major reasons why some people succeed in internet network marketing while the majority struggle and once again, use cause and effect to your advantage and your ultimate success really does start and end with you. Sit down and write a list of the major times during the year where people are likely to have a break and then make plans to do that little bit extra and reap the rewards.

Do you really understand what attraction marketing is and how it can help you grow your business? It’s simple really, attraction marketing means exactly that – attracting prospects into your business funnel without any arm twisting.

In other words, they are there because you put your message in front of those home business seekers who are ready to receive it. It’s not complicated at all and as opposed to the old network marketing prospecting tactics which centered around approaching everyone and anyone about your opportunity.

The difference between the two is attraction marketing finds you prospects who want to hear what you have to say rather than trying to convince someone who didn’t ask for information otherwise. Can you see how powerful this concept can be in growing your internet network marketing business?

And today, the best way of doing that is a vehicle called the internet. If that concept scares you a little because you’ve never marketed online before then the good news is there is a blueprint you can use to achieve the kind of success you dream about.

The Renegade System Factor

Ann Sieg really made network marketers sit up and take notice using this method and the benefits it can bring to your prospecting efforts. Her book The Renegade Network Marketer combines both attraction and preselling techniques and when used in conjunction with one another, there is a certain type of magic that happens which is foreign to most network marketers.

Using the powerful reach and leverage of the internet, an internet network marketer can build a group of web properties offering educational and training material to readers, promote these web properties targeting a series of keywords and attracting traffic to these sites.

If the information is of enough value to visitors there’s every chance they will opt in to a webmaster’s list and by offering them something of value and free such as a free report with information they can immediately use, suddenly the pre-sell process begins to kick in and instead of people being attracted to an opportunity, you become the center of their attention.

And that’s when the magic will begin to happen because it’s you and your message they are viewing as valuable and it’s you they will likely want to join in business because they see you as the person that can give them the how to and reach their goals.

If this all sounds like “pie in the sky” thinking just ask yourself if you’re still using old prospecting methods whether you’re experiencing the kind of success you anticipated. If it’s not working then wouldn’t it make sense in discontinuing those old methods and trying something different such as internet network marketing?

It’s hard enough making the decision to start an business working from home as well as figuring out what to get into. Have you been in this situation? Probably the chances are strong that you have.

The high failure rate in home business comes about through a variety of things. One that is not spoken about too much is the fact that people get drawn into an opportunity because of the ability of the marketer to sell them on the dream. However, when it’s time to get down to the “nitty gritty” of building the business the how to is suddenly missing so people either figure it out for themselves or they drop out.

Does this sound like a familiar story? Has it happened to you? The opportunities out there are a dime a dozen but they are not all created equal. The problem is deciphering which ones are legitimate and which ones are simply hype. And this is an almost impossible task for the new home business seekers among us.

Work From Home Business

The problem with someone fresh on the scene for the first time is trying to figure out if an opportunity presented to them is all it’s being promoted as. Here’s the point we want to make in this article.

1. You need to distinguish between those opportunities which just sell the dream and those which sell both the dream and the how to. Think about this for a moment.

2. If you are drawn into an opportunity because you were taken with what it can give you that’s great. But one of the first things you want to check before signing on is will there be a blueprint or how to for you to follow which will show you how to achieve your dream.

3. If you sign on and have a ton of information shoved at you and are then left to figure it out for yourself then look for something else. It’s one of the big problems with those selling information for profit online today. Many believe the majority know how to sell a dream but fall down badly when it comes to showing people how to get there.

4. There’s even a suggestion that this suits information sellers because it gives them the opportunity to sell another piece of the puzzle a little later down the track and then again and again and again.

In an inter network marketing business you want to be making sure that you have a system to plug into and this should include lots of training on how to both build web properties and market them.

One of the biggest issues facing internet network marketers is creating trust with their prospects. After, when someone first
enters your business funnel they don’t know you and the last thing you want to do is bombard them with a series of sales pitches.

Ann Sieg talks about the resistance barriers that exist when you first make contact with a prospect in her Renegade system training. That’s only natural because it’s been proven that people will resist something that’s thrown at them or if they are told it’s something they should have.

That’s prevalent in the old school network marketing prospecting techniques and it’s a reason why the industry has received a less than favorable perception from the public.

Attraction Marketing Training

What if you were to drip feed your prospects educational and training material from the moment they enter your business funnel? It’s a fair bet that those trust barriers would start to melt away and resistance to your contacts would begin to dissipate.

It’s the type of attraction marketing training taught in the Renegade system and don’t you think this type of approach would put your prospect at ease and they begin to see you as a solutions provider rather than just someone trying to pitch them something?

The answer in most cases will be a resounding yes and it’s the difference between successful business builders and unsuccessful ones. It’s one of the reasons company generated websites are little more than token offerings in network marketing because everyone gets the same site. There is little chance of getting them ranked and almost no chance that anyone will find them online.

That’s why it’s vital you create your own websites. Your own site, blogs and web 2 properties. By doing this, you immediately stand above most other networkers simply because you are promoting yourself rather than the company. Your own property when properly seo’d will have a greater chance of being found in the search indexes and that means prospects coming into your business funnel.

You’re no longer just one of the crowd but you become your own identity and the truth is, in most cases, prospects make the decision to join a networking business based on the person that takes them through the initial introductory period. In fact, this is so powerful it cannot be understated.

So remember to invest in yourself and that you are basically on trial when a prospect enters your internet network marketing business funnel. You are the one under the spotlight and if you can make a big enough impression then you’ll be surprised at how less frequently you’ll need to use that dreaded sales pitch.

If you plan on learning how to make money working from home and have recently begun your search for the right opportunity then be aware that it can be a minefield which has claim a large number of victims.

Now we’re not trying to sound drastic and in no way are we suggesting the work from home environment should not be pursued, in fact, it should but more that if you fall for the hype and outlandish claims made by many selling the dream then you will be forever chasing your tail.

The term selling the dream is common in home business circles and just the term seems to touch more than one hot button in an opportunity seeker. But while there’s nothing wrong with showing someone the dream that can be achieved, you need to start distinguishing between when you stop chasing it and when you start putting into practice activities to make it happen.

Many opportunity seekers online have been chasing the dream for many years with nothing to show for it and they seem caught in a state of hypnosis they can’t break free from. These people can be categorized as consumers of information and will have spent thousands of dollars on information and the truth is, much of it will never have seen the light of day.

Stop Chasing The Dream

You need to distinguish between those opportunities which just sell the dream and those which sell both the dream and the how to. Think about this for a moment. If you are drawn into a home based business opportunity because you were taken with what it can give you that’s great. But one of the first things you want to check before signing on is will there be a blueprint or how to for you to follow which will show you how to achieve your dream.

If you sign on and have a ton of information shoved at you and are then left to figure it out for yourself then look for something else. It’s one of the big problems with those selling information for profit online today. Many believe the majority know how to sell a dream but fall down badly when it comes to showing people how to get there.

There’s even a suggestion that this suits information sellers because it gives them the opportunity to sell another piece of the puzzle a little later down the track and then again and again and again. In an inter network marketing business you want to be making sure that you have a system to plug into and this should include lots of training on how to both build web properties and market them.

Making money with MLM is easier said than done and the truth is, most don’t. But does this mean it’s a bad business model and should be avoided. No, not at all in fact, it’s still very much a great business model however, you need to choose your vehicle carefully.

Today, the internet has open up many wonderful opportunities in home business but it’s also opened the door for those with less honorable intentions to capitalize on other people’s dreams. Having a dream is great but distinguishing between what’s reality and what’s not is vital.

Selling The Dream

Many savvy marketers make their living by selling the dream. It’s what people respond to and that’s fine but do these same marketers also offer the solution to make those dreams a reality. That’s where the problem starts.

Making money with network marketing starts with finding a vehicle which sells both the dream and offers a solution. In other words, the inter network marketing business is a sound one but many don’t know how to build a business online.

Is the business you’re in or currently looking at offer the training that is needed to be able to target prospects online and the how to in putting web property together?

The truth is that many people slinging home-based business moneymakers don’t know how to do it correctly themselves. This is what to avoid: businesses that smokescreen their practices or are vague about their products or services.

Tips For Finding The Right Home Business Vehicle

1. You do not want to involve yourself with a MLM home-based business that you aren’t completely confident in, just as you wouldn’t work for a boss who you feel is being unethical or running unsafe or illegal business practices.

2. Make the smart choice when determining how to make money at a home-based business.

3. Starting from scratch or reinventing the wheel is costly and time consuming. This should not be where to start when trying to find a way to make money online.

4. For most beginning entrepreneurs, they feel they have to single-handedly create, market and distribute the next best thing in the world when in fact there are a number of great products out there today that are just not being marketed properly or enough to generate the potential income that it could. Be sure to explore options already available in order to maximize your returns on investing.

In order to truly realize success in making money working at home you need to find the rare team that is doing things correctly. This means a high level of organization, co-op marketing, designated phone people to close sales, online forums and training… people committed to your success.

Not an easy question to answer because there are many ways to go about this. Not a hard thing to do, though. A Multi-level Marketing Business is like any other business since the origin of time, building trust with a prospect first before anything else. Here are a few points to keep in mind.

• Be credible and market products and services that are of high quality
• Believe in yourself and what you are promoting
• Be willing and open to listening to your prospect and solving their problems
• Above all be honest, be yourself and have fun

Let’s face it, you are trying to create a Home Business Opportunity. Earning a prospect’s trust does take time, commitment and talent. Let your creative juices flow to express to people that you are an expert and you can help. Be available to answer any questions or concerns immediately and you will be the go-to person that they go to for the answers they need. Having an aura of helpfulness and knowledge will only propel you to greater levels of satisfaction for you and your prospect base.

And this is what it is all about, creating larger networks of folks that view you as a trustworthy business person. The most important ingredient to doing business, period, is gaining trust from your prospects. If you can do this first, then these people become your partners in business. These business partners then turn around and build trust with their prospects and the cycle repeats itself.

I know, I know, it sounds so simple. This is NOT hard and sharing your personality will go a long way to creating a bond between you and your prospect. Effort, even in small amounts to do the right thing for your potential prospects will only get you closer to the goals you desire.

What’s the use of starting a MLM Opportunity if you don’t get positive results? Any business endeavor has to have customers to keep the ball rolling. And like any business the more you can build your prospect base the more prosperity you can enjoy.

Remember, having fun, enjoying the relationships you create and working together is easy. When you look at your Work At home Business opportunity as one that is first of all to create good business relationships, gaining your prospects’ trust should be the result.

Trust earned from you prospects comes from

• You trusting them also
• Listening to their concerns
• Providing expert solutions consistently

When you follow these simple guidelines and build on them as needed for your Multi Level Marketing Opportunity, success is guaranteed. People want only 3 things when doing business with you. Do what you say you will, at the time you say you will get it done and deliver the product or service you promised. You have then earned your prospects’ trust!

One of the most profound questions you can ask yourself in your internet network marketing business is…”What do my prospects really want?”

Have you asked yourself this lately. It’s one of the biggest factors taught in the Renegade system by Ann Sieg and until you can stop for a moment and decipher what it really mneans and how much impact it can have on your business it’s likely you’ll continue to struggle to bring new people into your downline.

Forget new theories for the time being; this one phrase has been the foundation for most of the success experienced by the biggest marketers over time. Because once you know what your prospects really want then you’ll be amazed at how this shift in thinking will positively affect your business growth.

Renegade System Training

In The Renegade Network Marketer, Ann Sieg unleashes the power of attraction marketing and pre-selling. Getting prospects to seek you out is one thing but keeping them idling is another. But once you know what your prospect wants, then it is no longer a matter of how to keep them but more a case of when they’ll join your business.

We’ve spoken a lot about pre-selling and it’s key in this process but if you could spend just a little time figuring out what your prospect really wants, not what you think they want, then magic will happen. Here’s what I mean…

Ann Sieg who wrote and developed the Renegade system openly admits to ignoring this question for far too long. But she persevered and when she discovered the benefits of knowing what her prospects really wanted her business literally took off from a standing start. Here’s a quote from one of her newsletters using cosmetics as an example:

“Women don’t want cosmetics… we really want to improve our appearance, become more attractive, and maybe (hypothetically speaking here) hide a few wrinkles and imperfections while we’re at it! Plus, it is always nice to get compliments from others – especially that special someone – on how beautiful you look.”

Can you see how powerful this can be when you understand it. Don’t lead with the product, lead with the benefits. People want to be recognized, popular, complimented, influential, pain free, comfortable, wealthy, not dependent on others for their finances, worry free…the list goes on.

How many things could you think of that would be thrown into the benefits basket that you could promote in your business. It’s like leading with how great a company is instead of the benefits in your internet network marketing business. People are not interested in the company, they are thinking about themselves and when you touch those hot buttons your at home business growth will follow.

Marketing your inter network marketing business is a minefield of learning curves and how to’s especially for those making the transition online for the first time or with very little experience.

Unless you are targeting the prospects who really want to hear your message then you will be wasting valuable resources including your time prospecting with any effectiveness. The old school model of talking to every person who is fair game is a bad business model in today’s internet dominated world.

It’s hit and miss and flawed simply because the time and energy wasted on trying to get someone to even listen to you can be better spent promoting a campaign online which will get you results. You have far greater reach marketing online and reaching prospects around the world instead of being restricted to farming leads in your own backyard.

Marketing Your MLM Business

Placing the right message in front of the right crowd is what it’s all about. In other words, an audience looking for a home business opportunity will respond better to your message than one which you simply suspect may want to look at a home business opportunity.

Can you see the difference here? And targeting this hungry audience online is easy once you understand the basics of promoting your web properties. So finding a learning environment with training in this area is vital.

The best marketing is transparency. Smoke and mirrors are a thing of the past. With knowledge comes power and that still holds true today in many aspects of the MLM market.

When you let other investors or even the public know what you are all about, where you have come from and where you want to go, you will find that many will want to be a part of that journey rather than watch you achieve those goals on your own. Transparency creates enthusiasm which in turn will generate strong, solid leads and help maximize the results for your home based business.

Find a team that is already marketing effectively and plug in. Some may find that this strategy is just riding on the coat tails of others, but in fact, it is supporting someone else in a similar situation as yourself and helping not only them but you can also achieve the goals set by everyone involved.

You will not be able to grow and maintain your online internet home business alone so you might as well find a team of successful entrepreneurs that are making positive steps in the MLM market today in order to help you grow and develop your own business.